Lorem Project 3
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
00
Problem
The existing Chubb digital experience lacked cohesion, clarity, accessibility—and that distinct sense of luxury the brand is known for—making it harder for key users to navigate. At the same time, Chubb was in the midst of a rebrand, Critical Mass was brought in to help lead the charge on developing a global design system, including a comprehensive and scalable web redesign.
Solution
The existing Chubb digital experience lacked cohesion, clarity, accessibility, and that distinct sense of luxury—making it challenging for key users to navigate. Our solution focused on three core audience needs:
Individuals & Families – Build meaningful connections.
Businesses – Enhance brand visibility.
Agents & Brokers – Deliver unparalleled service.
Alongside this, we also saw an opportunity to focus on 3 key pillars:
Introduce Chubb in a way that feels simple, focused, & premium.
Strengthen emotional connections through thoughtful copy, tone, and visuals.
Reflect brand values by guiding navigation and providing clear context.
The idea for Snackify was sparked by the founders' shared passion for healthy living and the recognition of the challenges individuals face in making nutritious snack choices. They understood the importance of snacking in maintaining overall well-being and sought to create a service that would revolutionize the way people approach snacking. The founders envisioned a platform that would empower individuals to snack smartly and conveniently, without compromising on taste or their unique dietary requirements.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
timeline
2023
tools
Lorem Ipsum
01
A Snackify box filled with an assortment of personalized healthy snacks, curated to match individual dietary preferences.
02
A satisfied customer enjoys a delicious and nourishing snack from their Snackify subscription, knowing it aligns perfectly with their dietary needs.
03
Snackify's advanced algorithm ensures that each personalized snack box is thoughtfully curated, offering a delightful and nutritious snacking experience.
My Role
04
As the Product Designer and Design Systems Specialist on this project, I played a pivotal supporting the Design Team and helping role in shaping Chubb’s evolving digital presence. I was brought in for my strength in building thoughtful systems and designing elegant, people-centered interfaces, I worked at the intersection of systems thinking, UI/UX strategy, and visual design.
This project allowed me to move fluidly between high-level design strategy and detailed execution. While my primary focus was on developing a scalable global design system, I also had the opportunity to apply my branding and visual design skills to help elevate the overall aesthetic and tone of the experience.