Lorem Project 4
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Problem
The existing Chubb digital experience lacked cohesion, clarity, accessibility—and that distinct sense of luxury the brand is known for—making it harder for key users to navigate. At the same time, Chubb was in the midst of a rebrand, Critical Mass was brought in to help lead the charge on developing a global design system, including a comprehensive and scalable web redesign.
Solution
The existing Chubb digital experience lacked cohesion, clarity, accessibility, and that distinct sense of luxury—making it challenging for key users to navigate. Our solution focused on three core audience needs:
Individuals & Families – Build meaningful connections.
Businesses – Enhance brand visibility.
Agents & Brokers – Deliver unparalleled service.
Alongside this, we also saw an opportunity to focus on 3 key pillars:
Introduce Chubb in a way that feels simple, focused, & premium.
Strengthen emotional connections through thoughtful copy, tone, and visuals.
Reflect brand values by guiding navigation and providing clear context.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
timeline
2022
tools
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A user engages in a personalized meditation session on Zengo, guided by AI algorithms tailored to their unique preferences and goals.
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Zengo's progress tracking feature allows users to visualize their meditation journey, providing valuable insights and motivation for continuous growth.
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A satisfied user reflects on the positive impact Zengo has had on their mindfulness practice, crediting the app's AI customization and progress tracking for their enhanced well-being.
My Role
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As the Product Designer and Design Systems Specialist on this project, I played a pivotal supporting the Design Team and helping role in shaping Chubb’s evolving digital presence. I was brought in for my strength in building thoughtful systems and designing elegant, people-centered interfaces, I worked at the intersection of systems thinking, UI/UX strategy, and visual design.
This project allowed me to move fluidly between high-level design strategy and detailed execution. While my primary focus was on developing a scalable global design system, I also had the opportunity to apply my branding and visual design skills to help elevate the overall aesthetic and tone of the experience.